The Jeff Sutherlin Show
Welcome to the Show! I’m Jeff Sutherlin! With over 22 years in the real estate world, I’ve seen it all. Now, I’m sharing the insights, strategies, and stories you need to thrive.
On this show, we’ll dive deep into the minds of top industry leaders, get hands-on with real estate trends, and uncover what it takes to build a lasting legacy. Whether you’re just starting out or already at the top of your game, there’s something here for you.
Plus, we’ll be dropping quick, actionable tips that you can apply immediately to your business and life. And it’s not just real estate—we’ll explore personal growth and leadership, too.
It’s time to unlock your full potential—let’s get started!
The Jeff Sutherlin Show
Is Your Neighborhood Losing Value Right Now?
What really goes on behind the scenes of a home appraisal?
In this episode, Jeff and Chase sit down with Richard Norfolk — a certified appraiser with over 20 years of experience and 5,000+ homes appraised — who’s now stepping into the world of real estate as part of the CRG team.
Rich pulls back the curtain on:
- The appraisal process explained (what appraisers actually look for).
- Why cost doesn’t always equal value (pools, kitchens, and remodels).
- How today’s Arizona market is correcting — and what it means for buyers & sellers.
- The future of appraisals, technology, and AI’s role in real estate.
- Why choosing the right agent + appraiser mindset can make or break your deal.
Whether you’re buying, selling, or just watching the market, this episode gives you insider knowledge from one of Arizona’s most seasoned valuation experts.
Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!
📈 Phoenix Market Reports
🏘️ Real Estate Career Training Tips
🤓 Expert Real Estate Advice - Buyers and Sellers